Our stores

8-21st December 2019

Every few months, we open 5WAY applications to new, talented and independent designers from across the globe, to join the 5WAY community.
Our panel reviews applications from around the world and makes a tight selection of a few designers to sell their work and promote their brands within the retail store in an exclusive location in Milan.
Covered by major publications such as Vogue, Elle, Cosmopolitan, The Fashion Network and others; each new edition of 5WAY continues to exceed the last. Through our unique selection of designers and in-store events and activities which we organise for our guests, our stores have become known as an incubator for creativity and emerging talent in Milan.
Our team vigorously builds and perfects the VIP guest list of store visitors, to ensure that your products are getting in front of the best people in the industry.


18+ in age
Collection presented must to be in line with 5WAY aesthetic
 Categories include women’s wear, menswear, accessories and jewellery
*Participation in the retail store

*In-store brand promotion

*Setup & visual merchandising

*Photos & videos from the store and the events

*Activity report & customer analysis

*Communications and marketing services
** Due to high demand and applicants, please make sure to submit ALL necessary information in order for our team to thoroughly review your application
December 8-21 Christmas Box
Deadline to apply: October 31st, 2019  
Deadline to apply: December 31st 2019